Recording Artist Advocate: We are all together Coo coo ca choo...

This is really a follow up on my last post.

The people you want to come to your shows and buy your music 
have more choices than ever. In fact they have so many choices 
they're likely to be overwhelmed. And it's not just what band 
to follow. Every category you can think of has more choices. 

And those choices define them. 

Imagine a skit where one character says, “I’m a skateboarder, 
so I like this thing.” 
Then another character says, “I’m a straight A student, so I like 
this other thing.” As simple, and confining, as that sounds, 
it’s pretty much spot on.

The fan you want looks in the mirror and sees something 
very specific. Their choices reinforce that image. 
Especially the people they give their attention to.

When you know yourself and own it, people who feel the same 
way will be comfortable being your fans.

Here is where I think artist get into trouble. Just like the fans, we are 
full of contradictions with a wide range of emotions. If you are too 
specific or just focus on one aspect of yourself you will miss your 
chance at a broader audience. Artist can start out good but 
whittle away their audience the more they say.

Another mistake is to go the other direction and try to ride the waves 
of changing public tastes. If you are so very current today, 
you’ll be out of style tomorrow. 
So don’t chase something that can’t be caught.

When your fans look at you they see something of themselves. 
They need you in their swirling, changing world. 
You’ll grow and mature and they will too right along with you. 
As long as you stay relevant to them, you’ll never lack 
for work, shows, and sales.